1950 Land Rover Series 1


• Recently Recommissioned
• Honest patina/bodywork
• Original canvas 

The Background

The Land Rover Series I was produced by The Rover Company in 1948 and continued under production of British Leyland. Prior to the war Rover were producing high end luxury cars but in a bid to be relevant in what was a very difficult time it was decided a more agricultural vehicle was needed as the country had many years of rebuilding ahead of it. 

It was deliberately a very simple, rugged, utilitarian design that was different to nearly all other trucks and 4WD vehicles of the time. Mass produced and offering a hard top version, it was mounted on a sturdy box frame and due to the post war steel shortage a lot of Aluminium was used in its production thus ensuring a certain amount of longevity due to its rust resistant properties.

The Land Rover was actually designed to only be in production for two or three years to gain some cash flow for Rover and allow the export of orders over seas so it could restart its up-market car production. 

However, once car production restarted, it was greatly outsold by the off-road Land Rover, which developed into its own brand that remains successful today. 

The History

The Series 1 before you was purchased as a lockdown project by the current owner. It was a barn find in the sense that it had been laid up for a number of years in dry storage. It was actually dry storage, not just a lean too so the car is in remarkable condition.

The current owner purchased the vehicle and set about recommissioning it. Bar a few items that have been re-painted the bodywork remains the same, instead the owner focused on any perished mechanical items and spent time on making sure the vehicle once again operates as intended.

The vehicle itself has documentation to say that from new it was licenced to Somerset County Council as was part of the Fire Service. There is evidence of this on the bodywork with red paint, presumably its original coat, starting to wear through in places.

Now that the vehicle is roadworthy once more, the time has come to move the project on to someone who will use it.

The Paperwork

The car comes with a few original documents such as the original licences record and the V5.

There is also a stack of receipts from all the parts the owner has recently fitted to recommission the vehicle, the more significant of which are included in this listing.

eRMo7tDN1qwvyXT2UNPsNlvmj35UtkrMoeugTxi3.jpeg 1.67 MB

The Interior

The interior, as with most Series 1 Land Rovers is sparse. In fairness that’s how it was designed, utilitarian. There is common wear on in the rear with one minor hole (pictured) half way down the passenger side rear inner arch/bench.

In the front, the seats have been stripped the frames refurbished and the seat pads recovered in fresh green chesterfield vinyl. The dash has also received a fresh lick of paint.

The wiper motor has been stripped, sent off and rebuilt.

The horn and dipped beam switches work on the steering wheel which can be common failure points and the only thing that doesn’t seem to operate in the entire cabin is the Amp meter.

Under the drivers seat, the fuel tank and sender have been replaced with a brand new units. The front windscreen also has the small brackets/arms to fasten the window to the bonnet should you wish to drive with the front windscreen folded flat.

The door seals were found to have perished and so have been replaced.

The Exterior 

The body of this Land Rover wears its history well. The paint Is weathered and has great patina, even showing some of its earlier colours underneath as mentioned above.

The body panels being aluminium are free from rot and have a few dings and dents here and there but are solid. The doors and the top halfs are all present.

The 4 wheels fitted to the vehicle have been blasted and freshly powdercoated then had brand new tyres fitted. The spare is present mounted on the bonnet but does not have a new tyre.

The canvas seems to be original and is in fantastic shape apart from one small hole on the rear upper portion the size of a golf ball.

The rear tow bar/bumper iron has been repainted.

Underneath the vehicle there is surface corrosion on most of the running gear however it is in a serviceable condition.

mknibWuTRM5EARjxeEcrIyiTywtfmlf1gAOBAIMP.jpeg 3.98 MB

The Mechanics 

The car runs and drives without issue and with particular note the transmission and transfer box are without fault which is pleasing to see.

The engine was in great used condition but has had the head gasket done as part of the refresh.

As part of the recommission work the following mechanical items have been replaced or fixed:

- Coil
- Battery
- Condenser 
- Spark Plugs
- Regulator
- Dynamo has been rebuilt
- Horn button and dip switch fixed
- Indicator switch fixed
- Heater control knob fixed
- New shock absorbers
- New windscreen washer motor
- And the carburettor has been rebuilt
- The brake shoes, master cylinder and some of the associated pipework has also been replaced

The Appeal

The Series 1 Land Rover is iconic. Its simple rugged go-anywhere design served our armed forces and many other professions for years.

Such a good design it was that over the years the design hasn’t altered all that much and modern Land Rovers owe their success to the granddaddy of them all the series 1.

Today they are fairly collectible, and many are snapped up by hipsters to restore and then trundle around in.

This particular example is fantastic in that the owner has been careful not to over restore it as part of the recommission and keep all of the history it wears on the outside, present.

If you are looking for a largely original very capable lightweight 4x4 that has all the character anyone could ever need and isn’t afraid to get a little bit dirty, you could well have found it here! 

Present correct and ready for duty, even at 71 years old!

Notice to bidders

Although every care is taken to ensure this listing is as factual and transparent as possible, all details within the listing are subject to the information provided to us by the seller. Car & Classic does not take responsibility for any information missing from the listing. Please ensure you are satisfied with the vehicle description and all information provided before placing a bid.

As is normal for most auctions, this vehicle is sold as seen, and therefore the Sale of Goods Act 1979 does not apply. All bids are legally binding once placed. Any winning bidder who withdraws from a sale, is subject to our bidders fee charge. Please see our FAQs and T&C's for further information. Viewings of vehicles are encouraged, but entirely at the seller's discretion.

Please see our FAQ's here and our Terms & Conditions here

Vehicle specification
  • Year 1950
  • Make Land Rover
  • Model Series 1
  • Colour Green
  • Odometer 93,001 Miles
  • Engine size 1997
  • Location Somerset
  • Country United Kingdom
Bidding history
31 bids
  • ni•••• £13,500 12/10/21
  • do•••• £13,250 12/10/21
  • ni•••• £13,000 12/10/21
  • do•••• £12,750 12/10/21
  • ni•••• £12,500 12/10/21
  • ni•••• £12,000 12/10/21
  • do•••• £11,750 12/10/21
  • ni•••• £11,500 11/10/21
  • vi•••• £11,000 11/10/21
  • ni•••• £10,500 11/10/21

The Gallery

Making a secure purchase on Car & Classic Auctions

About Max Bids

The max bid process allows you to bid without any hassle.
Enter your maximum bid and we will then bid on your behalf to ensure you're the highest bidder - just enough to keep you in the lead and only up until your maximum.


C&C prevent auction snipers from bidding in the last seconds to win an auction.
Auctions are extended by 5-minutes if anyone bids within the last 2 minutes to allow other bidders to react and counter-bid.

Auto-bidding increments

If your maximum bid is below the reserve price you'll bid that amount if you are the highest bidder.

If your maximum bid is above the reserve and you are the highest bidder - we will only auto-bid for you up to the reserve price.

Once the reserve has been met, C&C will make sure you are the highest bidder using the bidding increments stated below, keeping you in the lead up until your maximum bid OR up until just below your maximum bid when the increment value would have taken you higher than your maximum bid.

Once the reserve has been met C&C will make sure you are the highest bidder using only the bidding increments stated below, keeping you in the lead up until your maximum bid OR up to the next increment closest to your maximum bid if your maximum bid isn't enough for the increment value.

Bid Amount Increment
£0 to £10,000 £100.00
£10,000 to £50,000 £250.00
£50,000+ £500.00

Automatically outbid immediately

When you place a max bid and are outbid immediately that means that another bidder has placed a max bid limit which is higher than yours.
You can bid again and we will use our automatic bid system to try and get you as the highest bidder.

Matching max bids

When there are two max bids of the same value, the one placed first remains the lead bidder.

Watch this auction

Get notified when the auction is starting, and half an hour before it ends.

Problem with your bid

Bids are contractually binding. To help protect you, we have some rules in place if we think it's been mistyped. Please check and amend what you have entered.