1972 Triumph Stag

(Photos provided by seller)


• Excellent condition throughout
• Front and rear suspension overhaul just completed
• Only four owners
• Less than 3,000 miles covered in past 15 years

The Background

Unlike Triumph’s other Michelotti designs, the Stag was the styling houses' idea from the outset. 

The company asked Triumph’s design chief, Harry Webster, if the company would consider donating a to create a one-off motor show concept in order to showcase their abilities to the broader motor industry. Webster agreed and arranged for the Triumph support car from the 1965 Le Mans 24hrs to be taken to Turin after the race and left with Michelotti to work on.

The Stag made its debut in 1970, six years after Michelotti first imagined it. Although it was neither quick nor especially agile, it was well-received, for here was a car that was somewhere between sports car and GT, with immense character and masses of boulevard cruiser appeal. It was one of the best-looking cars in the world back in 1970, and in it still is today. This 1972 example is from the peak of Stag production and marks the perfect opportunity for you to take the wheel of one of Britain's finest offerings.

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The History 

The current owner has had this Triumph Stag for 15 years and has loved an enjoyed it, using it for weekend drives and shows and keeping it well maintained. 

It has a recorded mileage of just under 26,000 and while this cannot be proven, it is believed to be correct based on the readings of past MOT certificates.

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The Paperwork 

Although it is MOT exempt, the vendor has had a test put on the car to prove its roadworthiness and this is now valid until November 2022. 
In addition, it comes with a pile of bills and receipts documenting work carried out on it by Faversham Classics – a Stag specialist – with several thousand pounds spent in the past four years alone. 

It has a UK V5C in the name of the vendor.

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The Exterior  

Finished in distinctive and fetching shade of gloss red, the Stag looks absolutely wonderful. The bodywork is mostly original metal, though the vendor says it has had some repairs to one of the doors in the past to keep rust at bay. It looks absolutely fabulous, though, with its original alloy wheels and well-presented chromework. It also has four nearly new tyres.

It’s as good underneath as it is on top, too, as can be seen in the photographs of the car’s underside that show it to be in completely solid condition.

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The Interior 

The black interior is set off nicely against the red coachwork, and gives the Stag a smart and distinctive appearance. It has been subject to quite a bit of expenditure of late, with a new dashboard panel and black vinyl covering fitted to replace the timeworn originals. The dash itself has been finished with a burr elm veneer – not standard, but a much classier look than the beech wood that British Leyland used when new. 

The seats are in excellent order as are the carpets, which are protected by rubber heel pads. In-car entertainment comes courtesy of a modernised Kenwood CD player.

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The Mechanics 

Unlike many Stags, which were given Ford V6 or Rover V8 engine conversions, this one retains its original Triumph V8. The 3.0-litre unit had a poor reputation when new for overheating problems, but to have lasted almost 50 years this example has clearly been looked after. 

It has been fastidiously maintained under the vendor’s ownership, having been serviced every couple of years (between less than 2,000 mile intervals) by Faversham Classics. In 2019, it had a full service, four new tyres and a brand new battery, and it has covered less than 1,000 miles since. 

More recently, the car has had a full front and rear suspension and drivetrain overhaul at a cost of almost £5,000, with KYB shock absorbers, new driveshafts, top mounts and springs and a differential overhaul, all of which means it is in fine running order for the next lucky owner. 

The Appeal 

There’s always been a strong following for Triumph Stags but just lately they’ve been really shooting up in value, especially for original examples with the correct Triumph V8.

This is a terrific one – it’s finished in one of the best colour schemes, wants for nothing, looks fantastic and has been thoroughly maintained by a specialist during the 15 years that the vendor has owned it. 

It also appears to be low mileage – a rare and irresistible opportunity.

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Although every care is taken to ensure this listing is as factual and transparent as possible, all details within the listing are subject to the information provided to us by the seller. Car & Classic does not take responsibility for any information missing from the listing. Please ensure you are satisfied with the vehicle description and all information provided before placing a bid.

As is normal for most auctions, this vehicle is sold as seen, and therefore the Sale of Goods Act 1979 does not apply. All bids are legally binding once placed. Any winning bidder who withdraws from a sale, is subject to our bidders fee charge. Please see our FAQs and T&C's for further information. Viewings of vehicles are encouraged, but entirely at the seller's discretion.

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Vehicle specification
  • Year 1972
  • Make Triumph
  • Model Stag
  • Colour Red
  • Odometer 26,000 Miles
  • Engine size 2997
  • Location Kent
  • Country United Kingdom
Bidding history
11 bids from 7 bidders
  • se.affi•••• £11,500 28/11/21
  • roger-c•••• £11,250 28/11/21
  • info@wo•••• £11,000 25/11/21
  • GHS £10,500 25/11/21
  • info@wo•••• £10,000 25/11/21
  • se.affi•••• £8,000 25/11/21
  • GHS £7,500 24/11/21
  • jimm132•••• £7,000 22/11/21
  • John Mi•••• £3,000 22/11/21
  • GHS £1,000 22/11/21

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