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Rare Maserati corporate identity manual For Sale

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  • £1,299 As stated
  • San Lazzaro Bologna
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Price £1,299 As stated
Ad Type For Sale
Category Books / DVD's
Make Maserati
Model corporate identity manual
Country Italy
Town San Lazzaro Bologna
Telephone 39335 669250
Status Private
Date 25-May-2020
Ref C1047275
The graphic updating of this legendary brand required extensive research. The redesign considerations, through the development of graphic identity regulations, precisely define, through a coordinated image manual, the construction of the trademark, logo and trident.
Maserati auto, in the development of its image, had produced over the decades numerous symbols often associated with the trident, but of various forms. It was therefore necessary to redesign a definitive form, basing it on the possibilities of reproduction, with the current techniques, on the wide variety of materials that make up the car today. Maserati auto, design of the brand, of the logotype and of the coordinated regulations for use. Realization of the manual of coordinated image with the indications of the compatible character, suggested color combinations, and various proposals of employment.
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