Maserati International Coordinated Image Manual For Sale

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  • £3,440 As stated
  • San Lazzaro
Message the seller
Price £3,440 As stated
Ad Type For Sale
Category Memorabilia etc
Make Maserati
Model Maserati
Country Italy
Town San Lazzaro
Telephone +393356692503
Status Private
Ref C1298036
Dear, I would like to submit the Maserati International Coordinated Image Manual to your cordial attention.
It is the reference tool for the visual identity heritage of this legendary brand and contains all the guidelines that are referred to throughout the planet, for the construction and dissemination of the brand.
The reason for sending the short extract attached is to propose it for purchase by a passionate collector who wishes to own a very rare document that reveals the constitutive elements of the Maserati brand.
It consists of a ring binder contained in a box, whose external measures are 12.5 x 12 x 4 inches. The cards inside are printed on cardboard and include original samples of letter sheets, envelopes, etc., in color and silver print.
The coordinated Maserati image and the manual in question were designed by Claudio Bettini and Ubaldo Righi, two well-known graphic designers in the Emilia Romagna region, collaborators of Ferrari and Lamborghini among other things. Below is the professional biography of Claudio Bettini.
The state of the object, as you can see from the images, is very good, and its originality is guaranteed by myself, Claudio Bettini, one of the graphic designers, specialized in corporate identity.
The request for the sale is € 3,800.00 or £ 3,440, or US $ 4,660.
I warmly thank you for your kind attention and for your willingness to disseminate the offer, remaining at your complete disposal for any questions.
Best regards,
Claudio Bettini

Bettini design office
via Benassi 15
40068 San Lazzaro di Savena
Bologna Italia

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Claudio Bettini professional biography.
Claudio Bettini.
Born in Bologna in 1962, he studied graphics, communication and product design in Bologna and Milan. In 1980 the first assignment, the design of Augusta's helicopter documentation, followed by BMW, Breda, Washington Metro, Oto Melara, Riva Calzoni, Sasib. Since 1983 projects for Zanasi automatic machines, now Ima group. The following year, Faac created the brand, graphic design and signage. In 1985, Ducati Energia, Effer crane, Lamborghini Group, Tassinari scales, Sideros, and the following year for Atlas Copco, Baltur, Cattabriga, Pesci and Piaggio. In 1987, he was awarded the first prize at the International Design Competition for Emu with a garden chair, exhibited at Centrodomus in Milan, in the jury Richard Sapper and Pierluigi Cerri, Jonathan de Pas, Manolo de Giorgi. In 1988 he was selected among the young Italian designers at the Young Europe Biennale, in the jury Giancarlo Piretti and Dino Gavina, Exhibition at Sala Farnese, Palazzo Accursio in Bologna. He began a long collaboration with Dino Gavina at the Simon headquarters in San Lazzaro and attended the studio of Giancarlo Piretti. Meet the American chart Saul Bass, Tomàs Maldonado and the Armando Testa advertising. He exhibits a design prototype at the Biennale de la Crèation in Belgium at the Interieur 88. 1989 Special mention to posters and telecommunications in Japan for a graphic design. Special mention to the CDAE, in Belgium, for the design of an ideal car for the united Europe of 1993. Since 1988 she has been studying Bruno Munari. Some design and product design projects, including Aneta, Milan; Forma Finland, Porvoo, Finland; Duker Design Prize, Stuttgart, Germany; the projects are exhibited in Milan and at the Stuttgart Design Center. Draw the technical documentation of the Piretti collection. Design and Graphics for Telecom. Since 1991 he has been working at the AG Fronzoni studio in Milan and collaborates with the coordinated image of the Montedison (Bob Noorda) and Ferruzzi group. Collaboration with Castelli and COM for the technical representation of products. Advertising campaign for Simmons in France. Graphic and corporate for the Venice-Montecarlo offshore nautical race. Graphics for the publisher Cappelli, Bologna. Symbol for an environmental project of the Province of Bologna. Arrangement of the AG Fronzoni archive in Milan. Award for the graphic image of the San Valentino Foundation, Terni. Special Critics Award for the poster for the largest American art retrospective in Europe, exhibited at Torino's Lingotto at the entrance, throughout the exhibition. 1992, graphic project for Imaginary of the Rinascente group, with exhibition at Palazzo Durini in Milan. Manifesto for the fifth centenary of America's discovery at the Biennial of the Manifesto. Project design and graphics for the Franco Fontana exhibition at Palazzo Re Enzo, Bologna. He received the honorary announcement of the ADI Compasso D'Oro for the design of the Digifly Aeronautical Instrumentation products, and the special mention at the Duker Design Prize, Germany. Brand and coordinated image for the Grand Hotel Duomo in Milan. Some other projects in the same year are: Cosmopack and Waterlily in Milan; Toyooka, Japan; Braun Prize, Germany. In 2004 he received the ADI Design Index for the Kipro kitchen design. In the same year Massimo Iosa Ghini invites him to design the new Maserati brand and the international corporate. More recently, he has been focusing on professional projects, collaborating on graphics or design with numerous companies, including BMW, Cappelli publisher, Cattabriga, City of Bologna, Ducati energy, Emporio Armani, Ferrari car, Rancilio, Teatro alla Scala, Teko, Telecom Italia, University of L'Aquila, Swarovski. It has been designing from 1985 to today over 300 brands for companies and products, and numerous coordinated images, of which 20 are international, including Maserati cars. The projects have been published by: Abitare, Archivio, Arte, Arte in, Art leader, Casa Vogue, Case da abitare, 100 Cucine, Domus, Donna moderna, Elle, Elle decor, Gap casa, Grand gourmet, Flash art, Interni, International design review, Italia oggi, L'ambiente cucina, La mia casa, L'Architettura, Lineagrafica, Milano finanza, Moda on-line, Mood, National geographic, Ottagono, Per lui, Rassegna, Vogue, and the newspapers: Il Corriere della sera, La Stampa, Il Foglio, Il Giornale, Il Resto del Carlino, Il Manifesto, L'Unità, Il Mattino, Paese Sera, Il Messaggero, Il Sole 24 Ore, La Nazione, and Transmitted by Special Editions by Rai and Mediaset . Today, it offers design services and consultancy programmed to companies in brand identity and coordinated image, communication and product design. In 2016 he started his own production of furnishing accessories bearing his name.

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