Car & Classic Revamp – We’ve Been to the Body Shop!

3

By Chris Pollitt

As you’ll know by now, Car & Classic was acquired by automotive fintech, Cazana, back in August 2018. And as you’ll have seen, the acquisition hasn’t impacted on the look and feel of the site. The team here is passionate about specialist and classic cars, and we were all more than aware of the faithful and dedicated user base that has made Car & Classic such a success. Each month, we enjoy over 16,000,000 page impressions from over 2,000,000 unique visitors. And it’s you, as one of those visitors, that have made Car & Classic Europe’s largest specialist and classic car website. So on that basis, thank you!

For over eighteen months, we’ve been working tirelessly behind the scenes to improve the site without altering the functionality or look and feel. We have spent literally hundreds of hours refining and improving the once tired and clattery engine that powers Car & Classic. Now, if you could see under the faithful green and yellow bodywork, you would see a gleaming V12 purring away without an issue. 

Car & Classic, Carandclassic, carandclassic.co.uk, motoring, automotive, BMW, Volkswagen, Ford, classic car, retro car, classic car buying, classic car dealer, Cazana, motoring, automotive, classic, retro

You’ll also notice the new features we have built into the site. You can now register and create a profile for yourself. From here, you can set up alerts for new listings, you can create saved searches and of course, you can manage any of your own adverts. And let’s not forget the Magazine site, on which there are over 350 articles created by our in-house editorial team.

We’ve made the site a more attractive digital showroom for dealers, who can now expand on their listings with highlighted, promoted posts and an even greater number of images, meaning the browsing experience for end users is even more immersive. 

Car & Classic, Carandclassic, carandclassic.co.uk, motoring, automotive, BMW, Volkswagen, Ford, classic car, retro car, classic car buying, classic car dealer, Cazana, motoring, automotive, classic, retro

Now that we have the mechanicals sorted out, it’s time to look at the bodywork. But worry not, as we’ve gone for a careful restoration rather than a silly body kit. You’ll see we have a new logo for starters. The Bentley of old was lovely, but here at Car & Classic we’re a broad church of all things automotive. As such, our new logo symbolises the road, and with it, the adventures you’re going to have on whatever wheels, four or two, you purchase. 

Car & Classic, Carandclassic, carandclassic.co.uk, motoring, automotive, BMW, Volkswagen, Ford, classic car, retro car, classic car buying, classic car dealer, Cazana, motoring, automotive, classic, retro

We’ve tweaked the layout of the site, and we’ve also updated some other visuals to smarten things up. We want Car & Classic to look fresh, clean and ultimately, to be as user friendly as possible, and we’re confident these little but significant changes will facilitate that. 

We’re here to make Car & Classic work for you, and we’re confident these first steps will cement that ethos. Car & Classic is more than a website, it’s a brand, it’s a destination and it’s your central hub for all things car and all things classic. We are here for you, to connect you with cars and most importantly of all, we’re here to keep the passion for classic vehicles going. Enjoy the new-look site.

Enjoyed this article?

Sign up to our weekly newsletter to receive the latest articles, news, classic cars, auctions and events every Thursday - compiled expertly by the Car & Classic team

Article's featured image

1979 Lotus Esprit S2 – Classified of the Week

When Lotus unveiled the Esprit at the 1975 Paris Motor Show, the automotive world was left agog. This car, this brilliant collection of long, hard lines, that was impossibly low and that looked like it would make a chef’s favourite knife look blunt was like nothing else. The Esprit, as Lotus had named it, was […]

Article's featured image

Motorcycle Engines – What’s Between Your Legs?

The world of classic and specialist motorcycles is just as, if not more varied than that of cars. There are myriad makes, models and of course, engines. But what’s what? What do these different engines offer, and what are the negatives of each engine? We’ve waded into the world of motorcycle engines to find out, […]

Article's featured image

Venturi – Shifting Fortunes

A lot of cars have been successfully named after winds. Volkswagen in particular has been mining this fruitful seam for years – Scirocco, Passat, Vento, you name it; even the Golf is named after the Gulf Stream. Renault had a crack at it in 2010, although badging their effort ‘Wind’ didn’t totally enter into the […]

Article's featured image

Keeping Trim – Interior Removal Kit

Car interiors are important, given that’s where we spend most of our time. As such, you want everything to be in place, to be free from rattles and to not have any broken elements. However, over the course of restoration, those clips and fixings can and will break. You’ll scratch interior panels as you try […]

Article's featured image

1955 Ford Thunderbird – International Rescue

Photography by Bruce Holder The Ford Thunderbird was an incredibly important car for Ford. It was built in response to the arrival of Chevrolet’s new Corvette in 1953. Ford had plans for a sporty two-seater, but the new Corvette motivated designers to get on with things a bit faster. Ford’s original plan was a car […]